My friend runs a chain of gyms (check it out at www.fitfabrik.at and sign up if you live close - really great value for money!) and needed new pictures for their site - the idea being that we get a few shots of the gyms but mainly show people working out there. He thankfully organized a bunch of models and I spent a day at the three gyms shooting with a small mobile setup of two speedlights, one of them in a softbox, the other naked as backlighting.
Processing the images turned out to be interesting - he wanted something that wasn't "standard", something more exciting, a bit like my live music photography. I was skeptical because I worried that not everyone going to the website to check out the gym would be excited by heavily processed pictures - a certain amount of realism is called for in my view.
In order to demonstrate it I created 4 different processing forms and sent a page of 10 images in each version, giving each form a different title:
Processing the images turned out to be interesting - he wanted something that wasn't "standard", something more exciting, a bit like my live music photography. I was skeptical because I worried that not everyone going to the website to check out the gym would be excited by heavily processed pictures - a certain amount of realism is called for in my view.
In order to demonstrate it I created 4 different processing forms and sent a page of 10 images in each version, giving each form a different title:
Cinematic
Toned Black / White
| 
Realistic "pop"
Toned Concert
|
As much as some of them look really cool, my advice went towards the Realistic "pop" style. (I called it that because it is very close to nature but I have upped the contrasts and highlights in order to get the subjects to stand out a little). That's also what the customer chose in the end. Here's a selection of some of the pics:
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