Photography By Sherv
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Fitfabrik

27/1/2014

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My friend runs a chain of gyms (check it out at www.fitfabrik.at and sign up if you live close - really great value for money!) and needed new pictures for their site - the idea being that we get a few shots of the gyms but mainly show people working out there. He thankfully organized a bunch of models and I spent a day at the three gyms shooting with a small mobile setup of two speedlights, one of them in a softbox, the other naked as backlighting.

Processing the images turned out to be interesting - he wanted something that wasn't "standard", something more exciting, a bit like my live music photography. I was skeptical because I worried that not everyone going to the website to check out the gym would be excited by heavily processed pictures - a certain amount of realism is called for in my view.

In order to demonstrate it I created 4 different processing forms and sent a page of 10 images in each version, giving each form a different title:
Picture
Cinematic
Picture
Toned Black / White
Picture
Realistic "pop"
Picture
Toned Concert
As much as some of them look really cool, my advice went towards the Realistic "pop" style. (I called it that because it is very close to nature but I have upped the contrasts and highlights in order to get the subjects to stand out a little). That's also what the customer chose in the end. Here's a selection of some of the pics:
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