Archetype Apparel (www.dresslikeasir.com) is back with new stuff for summer! And all of it looks pretty damn fine if you ask me. So we set up an outdoor shoot at Arena and advertised for a bunch of models with the plan of having really summery pictures although it is just mid-April. Anyway, as often happens in April, the weather took a turn for the worse and we had to move the shoot – luckily a location was found… unfortunately it was a cellar. With no light. And no space. But hey, this is where the fun happens, right? “Oh, by the way,” my good friends Tom and Dani say, “we still want the summery look, OK?”
Sure. Let’s do it. We’ll just ignore the fact that the motion-activated cellar light turns off every 10 minutes (not that it was much of a light anyway, just a single bulb). We’ll also ignore the fact that the actual space to work in is about 67 square centimetres. However, on the bright side (pun intended), there were 4 fixed lights there which we were able to use to at least provide a bit of ambient. Here is the setup taken on the phone as I was trying to work my (limited) magic:
Sure. Let’s do it. We’ll just ignore the fact that the motion-activated cellar light turns off every 10 minutes (not that it was much of a light anyway, just a single bulb). We’ll also ignore the fact that the actual space to work in is about 67 square centimetres. However, on the bright side (pun intended), there were 4 fixed lights there which we were able to use to at least provide a bit of ambient. Here is the setup taken on the phone as I was trying to work my (limited) magic:
So I set up a Speedlite shooting through the umbrella as my main light and then bounced an orange-gelled Speedlite off the ceiling and back wall trying to emulate evening sunlight. Finally I threw in a hairlight at the back, also gelled orange, just to give it a bit more flood.
The pics are actually edited minimally in Lightroom and then I threw a very light fog and glamour glow filter over them in Color Efex. I’m quite happy with the look - and more importantly so are Dani and Tom!
I was specifically told that we were going for more fun than the standard fashion pictures. I am also not really one to do fashion photography so that suited me just fine – especially since I got such positive feedback from the last couple of Archetype Apparel shoots. So here are a couple of the friendlier ones:
I was specifically told that we were going for more fun than the standard fashion pictures. I am also not really one to do fashion photography so that suited me just fine – especially since I got such positive feedback from the last couple of Archetype Apparel shoots. So here are a couple of the friendlier ones:
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